Update: 10.05.2023
Last week: 17 week 2023 (24.04.2023 - 30.04.2023)
Last full month: April 2023
| Time period | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | |||||||||
| WoW | 6 485 | -5.9% | 8.5% | -0.2 | 12 006 865 | -6.1% | 7.2% | -0.2 | -3.7% |
| MoM | 29 949 | 2.4% | 8.8% | 0.5 | 54 959 935 | 5.1% | 7.4% | 0.4 | -3.0% |
| YTD | 100 832 | 44.7% | 8.7% | 2.9 | 181 883 777 | 45.2% | 7.3% | 2.4 | -3.4% |
| MAT | 276 960 | 87.5% | 8.1% | 3.1 | 507 244 447 | 100.7% | 7.0% | 2.7 | 16.8% |
| BRAINMAX | |||||||||
| WoW | 831 | 3.1% | 100.0% | 0 | 2 819 389 | 3.1% | 100.0% | 0 | 3.1% |
| MoM | 3 633 | 3.4% | 100.0% | 0 | 12 317 874 | 3.8% | 100.0% | 0 | 3.4% |
| YTD | 11 439 | Inf | 100.0% | NA | 38 675 156 | Inf | 100.0% | NA | NA |
| MAT | 21 626 | Inf | NA | NA | 71 443 642 | Inf | NA | NA | NA |
| GOLDLINE PLUS | |||||||||
| WoW | 19 517 | -0.5% | 45.5% | 0.1 | 59 421 687 | -3.0% | 41.0% | -0.5 | -0.8% |
| MoM | 84 447 | 3.9% | 44.4% | 1.2 | 260 075 181 | 6.3% | 40.7% | 0.8 | 1.0% |
| YTD | 288 460 | 35.2% | 42.6% | 4.5 | 873 675 785 | 34.0% | 38.8% | 5.7 | 21.0% |
| MAT | 752 229 | 62.9% | 43.7% | 6.5 | 2 201 532 852 | 58.8% | 38.5% | 7.4 | 38.7% |
| MODELAX-N | |||||||||
| WoW | 23 181 | -5.3% | 19.9% | 0.4 | 7 143 702 | -6.1% | 10.9% | 0.1 | -7.3% |
| MoM | 101 134 | 1.5% | 19.4% | 0.6 | 31 290 998 | 1.5% | 10.8% | 0.2 | -1.5% |
| YTD | 349 453 | 952.5% | 18.0% | 16.4 | 110 144 465 | 849.0% | 10.2% | 9.4 | -8.4% |
| MAT | 677 630 | 1940.9% | 12.7% | 12.2 | 220 979 067 | 1803.9% | 7.3% | 6.9 | -6.9% |
| REDUXIN | |||||||||
| WoW | 13 203 | -6.4% | 30.8% | -1.8 | 57 687 039 | -3.1% | 39.8% | -0.6 | -0.8% |
| MoM | 63 468 | -3.7% | 33.3% | -1.6 | 261 511 452 | 3.1% | 40.9% | -0.4 | 1.0% |
| YTD | 234 260 | 3.7% | 34.6% | -5.8 | 957 512 694 | -5.3% | 42.5% | -8.8 | 21.0% |
| MAT | 610 332 | 13.8% | 35.4% | -7.8 | 2 520 296 991 | 2.0% | 44.1% | -11.3 | 38.7% |
| REDUXIN FORTE | |||||||||
| WoW | 3 503 | -1.9% | 8.2% | -0.1 | 13 303 244 | -3.7% | 9.2% | -0.2 | -0.8% |
| MoM | 15 588 | 6.2% | 8.2% | 0.4 | 59 053 792 | 6.7% | 9.2% | 0.2 | 1.0% |
| YTD | 54 079 | 39.0% | 8.0% | 1 | 201 784 869 | 38.8% | 9.0% | 1.6 | 21.0% |
| MAT | 133 852 | 50.4% | 7.8% | 0.6 | 506 458 388 | 64.3% | 8.9% | 2 | 38.7% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | 100 832 | 44.7% | 8.7% | 2.9 | 181 883 777 | 45.2% | 7.3% | 2.4 | -3.4% |
| BRAINMAX | 11 439 | Inf | 100.0% | NA | 38 675 156 | Inf | 100.0% | NA | NA |
| GOLDLINE PLUS | 288 460 | 35.2% | 42.6% | 4.5 | 873 675 785 | 34.0% | 38.8% | 5.7 | 21.0% |
| MODELAX-N | 349 453 | 952.5% | 18.0% | 16.4 | 110 144 465 | 849.0% | 10.2% | 9.4 | -8.4% |
| REDUXIN CAPS | 234 260 | 3.7% | 34.6% | -5.8 | 957 512 694 | -5.3% | 42.5% | -8.8 | 21.0% |
| REDUXIN FORTE | 54 079 | 39.0% | 8.0% | 1 | 201 784 869 | 38.8% | 9.0% | 1.6 | 21.0% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | 276 960 | 87.5% | 8.1% | 3.1 | 507 244 447 | 100.7% | 7.0% | 2.7 | 16.8% |
| BRAINMAX | 21 626 | Inf | NA | NA | 71 443 642 | Inf | NA | NA | NA |
| GOLDLINE PLUS | 752 229 | 62.9% | 43.7% | 6.5 | 2 201 532 852 | 58.8% | 38.5% | 7.4 | 38.7% |
| MODELAX-N | 677 630 | 1940.9% | 12.7% | 12.2 | 220 979 067 | 1803.9% | 7.3% | 6.9 | -6.9% |
| REDUXIN CAPS | 610 332 | 13.8% | 35.4% | -7.8 | 2 520 296 991 | 2.0% | 44.1% | -11.3 | 38.7% |
| REDUXIN FORTE | 133 852 | 50.4% | 7.8% | 0.6 | 506 458 388 | 64.3% | 8.9% | 2 | 38.7% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | 6 485 | -5.9% | 8.5% | -0.2 | 12 006 865 | -6.1% | 7.2% | -0.2 | -3.7% |
| BRAINMAX | 831 | 3.1% | 100.0% | 0 | 2 819 389 | 3.1% | 100.0% | 0 | 3.1% |
| GOLDLINE PLUS | 19 517 | -0.5% | 45.5% | 0.1 | 59 421 687 | -3.0% | 41.0% | -0.5 | -0.8% |
| MODELAX-N | 23 181 | -5.3% | 19.9% | 0.4 | 7 143 702 | -6.1% | 10.9% | 0.1 | -7.3% |
| REDUXIN CAPS | 13 203 | -6.4% | 30.8% | -1.8 | 57 687 039 | -3.1% | 39.8% | -0.6 | -0.8% |
| REDUXIN FORTE | 3 503 | -1.9% | 8.2% | -0.1 | 13 303 244 | -3.7% | 9.2% | -0.2 | -0.8% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | 29 949 | 2.4% | 8.8% | 0.5 | 54 959 935 | 5.1% | 7.4% | 0.4 | -3.0% |
| BRAINMAX | 3 633 | 3.4% | 100.0% | 0 | 12 317 874 | 3.8% | 100.0% | 0 | 3.4% |
| GOLDLINE PLUS | 84 447 | 3.9% | 44.4% | 1.2 | 260 075 181 | 6.3% | 40.7% | 0.8 | 1.0% |
| MODELAX-N | 101 134 | 1.5% | 19.4% | 0.6 | 31 290 998 | 1.5% | 10.8% | 0.2 | -1.5% |
| REDUXIN CAPS | 63 468 | -3.7% | 33.3% | -1.6 | 261 511 452 | 3.1% | 40.9% | -0.4 | 1.0% |
| REDUXIN FORTE | 15 588 | 6.2% | 8.2% | 0.4 | 59 053 792 | 6.7% | 9.2% | 0.2 | 1.0% |
ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
## [1] "MODELAX-N"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"
## [1] "MODELAX-N"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"
## [1] "AMBENE BIO"
## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"
## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"
## [1] "AMBENE BIO"
## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"
## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"
## [1] "REDUXIN CAPS"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"
## [1] "REDUXIN CAPS"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"
## [1] "REDUXIN FORTE"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"
## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"
## [1] "REDUXIN FORTE"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"
## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"
## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"
## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"
## [1] "GOLDLINE PLUS"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"
## [1] "GOLDLINE PLUS"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML + 100 MG/ML 2,5 ML #10"
## [1] "BRAINMAX CAPS 250 MG+250 MG #40"
## [1] "BRAINMAX CAPS 250 MG+250 MG #60"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML + 100 MG/ML 2,5 ML #10"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML + 100 MG/ML 5 ML #10"
## [1] "BRAINMAX"
## [1] "BRAINMAX CAPS 250 MG+250 MG #40"
## [1] "BRAINMAX CAPS 250 MG+250 MG #60"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML + 100 MG/ML 2,5 ML #10"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML + 100 MG/ML 5 ML #10"
[RUS] ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
[ENG] ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
DATA SOURCES:
DSM: Sales
Palomars: TRPs
MI: Fact Digital Costs
MI Estimated Costs: TV costs